Best betting sites UK 2026: Top new online bookmakers reviewed

We really like their horse racing coverage, which offers Best Odds Guaranteed (BOG) all day, every day on UK and Irish races – a massive plus over competitors who enforce strict time restrictions.

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Well, as a new kid on the block, BetMGM has invested heavily in modern technology and has an app that is the equal of the more established brands, if not better. It certainly has a silky smooth look and offers everything we would expect to get from a top-quality bookmaker. The BetMGM app has adequate streaming, including horse racing, football and tennis and also offers cash out, partial cash out and all the usual stuff like acca insurance and odds boosts. The only negative is that it could improve UK sports coverage. But if you love betting on American sports, this is the perfect app for you.

Guide to Safe and Secure Online Betting Site Payment Methods

And one final thought, as a relatively new player in the UK market, BetMGM is only going to improve as it learns what works and what doesn’t. That’s not to praise the app too much, there is little special about it, but it ticks all the required boxes and does what it says on the tin. The main reasons for using SBK are their competitive odds and the sheer amount of markets they offer. There are 25+ sports and topics to bet on, with numerous markets available for all events. There are no gimmicks with this company. However, it’s fair to say the app itself is still a bit of a work in progress. It can occasionally feel a little laggy, and navigating between the standard sportsbook and the copy-betting platform could be smoother. Their customer support is also limited to email and chatbots right now, which is something to keep in mind.

Types of Betting Apps

We didn’t just look at who has the best TV commercials; we tested for: Speed: fast load times for live betting. Value: the best odds and welcome offers. Here is the only guide you need to bet safely on your mobile this year. All the apps listed on this page are from reputable bookmakers who are fully licensed and regulated in the UK. They are safe, secure and compliant with UK gambling regulations, meaning we know they are trustworthy and play by the rules.

Betting features

Some are better for odds, some for live streaming, while others are slightly easier to navigate. Below, we go into more detail about what we think about all the betting apps listed in this review. While Lottoland is globally renowned for allowing punters to bet on the outcome of international lotteries, they have made a surprisingly strong push into the traditional UK sports betting market with Lottoland Sports. The app itself does a fantastic job of neatly housing their flagship lottery products alongside a very capable sportsbook and casino. The interface is clean and intuitive, making it incredibly easy to switch from placing a Saturday afternoon football accumulator to taking a punt on the US Powerball, all from the same unified wallet. Overall, if you are looking for a unique, social approach to betting and love following tipsters, CopyBet is absolutely worth a download.

Top 20 betting sites UK

Online sports betting, when played responsibly, can be a form of entertainment. But we have seen a concerning rise in advertising online gambling sites that are not registered with GamStop. As well as a wide variety of high-ranking sites promoting these illegal sites in the UK search results. Since 31 March 2020, all businesses licensed to provide online gambling services to individuals in the UK must be part of the GAMSTOP scheme as part of the licence granted to them by the Gambling Commission. We strongly recommend avoiding any online gambling site that is promoted as non-GamStop, as they are operating illegally in the UK.

10. Ladbrokes

We have highlighted a good number of these sites to avoid including names with high search volume and presence, like Jokabet, DaVinci's Gold, Betti Casino, MyStake and more. Steven is an experienced iGaming content writer who has been working in the industry since 2018. He is passionate about sports betting and enjoys writing about all aspects of the industry, including bookmaker reviews, betting tips and strategies, and news and analysis. Finding one that doesn’t crash, glitch, or hide your withdrawal button is a different story. We’ve cut through the noise to rank the best betting apps in the UK. Coral is another of the well-respected traditional UK bookmaking brands that have been on the scene for years.

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Spreadex offers both sportsbook betting and spread betting, but our rating is lower than Google and Apple because their odds could be better, and we feel they are short on the number of sports they cover. They’ve got a decent rating on Trustpilot (where they are active), and bettors like their live streaming, their stats centre, and all the information they offer on the event. We have to confess we love their statistics centre, especially for football betting. For example, if you are betting on a player to be booked, you just click on the name, and all their details appear on a pop-up screen. It’s great and gives you an advantage when you are making your selections.

5. BOYLE Sports – Best Betting Site for Horse Racing

It’s nothing special, but it works well, is easy to navigate, and we have no complaints. CopyBet brings something genuinely different to the table, and it’s one of the more innovative betting apps we’ve tested recently. As the name suggests, its standout feature is “copy-betting” – a social function that allows you to browse top-performing tipsters and automatically replicate their wagers. It’s a brilliant concept if you want to follow the experts without putting in the hours of research yourself. From a traditional sportsbook perspective, they also deliver. Like all their competitors, Coral has an easy-to-use interface and offers a wide range of sports and in-play markets.

• Novibet - Modern site with detailed stats and insights
• Kwiff - 'Surprise' boosted odds on selected bets
• Matchbook - Another low-margin exchange platform
• EnergyBet - Sportsbook with a focus on design and UX
• Moplay - Cashback offers and social betting features

We especially like Coral’s daily offers for both new and existing customers.

1. bet365 review: Best overall betting site

It’s great if you like betting on cricket, but there are better apps for football betting listed on this page. When we look for an app with live streaming, we look no further than bet365. They have by far the best live streaming in our view, covering top football leagues like the Bundesliga as well as top tennis events, including Grand Slams. From a betting perspective, bet365 ticks all the right boxes. They cover a huge range of sports, and they are especially good for football betting, an area in which they really excel.

13. BoyleSports

Overall, bet good betting apps uk this is our favourite betting app. And looking at the online ratings and reviews, we’re not alone in that opinion. Use our bet365 bonus code (SUN365) to see for yourself. Established in 2018, the US brand is now attempting to conquer the UK market. BetMGM is the sponsor of the 2025 Premier League Darts season, and they also have a brand association with Newcastle United. There is the Rewards Grabber, where you have the chance to play free games that win Coral Coins, and these coins can be used to claim free casino spins and free bets on sports such as football.

• Bet365 - Often best for overall sportsbook experience
• Betfair - Unique for exchange betting and trading
• Paddy Power - Best for entertainment and novelty bets
• Sky Bet - Top for football-focused punters
• William Hill - Reliable all-rounder with strong history
• Ladbrokes - Great for racing and high-street integration
• Marathon Bet - For punters seeking maximum value on odds

Another daily offer from Coral is their Rewards Shaker.

• Bet365 - Extensive live streaming and in-play markets
• William Hill - Long-established with high-street presence
• Betfred - Famous for its 'Double Delight' goal scorer offers
• Paddy Power - Known for innovative promotions and specials

This is another good innovation where you shake your phone for a reward.

The only downside is that it almost always awards you a price boost, but not always on an event you might want to bet on.

Best New Betting Sites in UK for 2026

And as a lesser-known brand, they certainly don’t spend their budget on marketing. The biggest attraction to SBK is its simplicity, competitive odds, and variety of markets. Tote is a brand that disappeared from our streets when they were taken over by Betfred in the early 2000s. It is now back and trying to break into the UK betting industry again with its unique Tote betting options. Offering Tote bets makes this app perfect for horse racing bettors.

How can I find the best app for football betting?

But elsewhere, there is room for improvement. Our biggest moan is that some of their football betting markets could be easier to navigate. For example, if we want to place a bet on a player to score or assist, we have to scroll through numerous markets to get to the bet we want to place. Not the biggest gripe, but something that can be improved. Overall, the Tote app was fine to use, and bet gambling bonus app we would have no problem recommending it, especially to punters who prefer betting on horses. Overall, it’s a solid betting app.

• 10Bet - High betting limits and extensive market depth
• Boylesports - Irish-based but strong UK football focus
• SpreadEx - Specialises in spread betting and financials
• Marathon Bet - Known for industry-leading odds on many sports
• Betfair Exchange - Peer-to-peer betting exchange model
• Smarkets - Low commission exchange alternative

Betano has made a huge splash in the UK betting industry over the past 18 months. After coming to the attention of UK gamblers with their involvement in Euro 2024 and last year’s Copa America, Betano has continued to raise their profile by becoming the official betting partner of Aston Villa and the official sponsor of the 2024/25 Europa League and Europa Conference League.

Top 10 New Betting Sites in the UK

From a purely sports betting perspective, their odds are competitive, though the sheer depth of niche sporting markets doesn’t quite match heavyweights like bet365 or Betway. Live streaming options are also currently on the lighter side. However, they frequently offer unique crossover promotions that you simply won’t find on traditional betting apps. Overall, if you are a punter who enjoys mixing standard sports betting with the thrill of massive global lottery jackpots, the Lottoland app offers a genuinely unique, all-in-one experience that is well worth your time. Another of the newer bookmakers, Betway, was established in 2006.

Generous and Ongoing Sports Bet Bonuses

The company has a brand association with West Ham and has made huge strides in recent years to establish itself in the UK gaming market. The Betway app ranks slightly better with Apple users than it does with Android users, but there is little difference. Our own rating is slightly lower than both. This is down to the limited customer support that does have room for improvement. Overall, it’s another solid betting app that does everything you need it to. The Betano betting app is rating well with users, particularly on iOS. We found their app to be fine and adequate, but it wasn’t one that jumped out and demanded that we use it.

Nevertheless, there was nothing wrong with it, we just found it wasn’t as appealing as some of the others. With the level of investment the company is making in building its brand, we wouldn’t be shocked to see a shiny new app appear any time soon.